About us

Who We Are

Our Story

Fairly Store was born out of a Workaway project called Inchange. In this project we were given the opportunity to come up with ideas to help people in Ghana. Disillusioned by the idea of helping Africa through charity, as it has been done for so many years with so little improvement, we decided that creating and help developing business opportunities was the way to go. We found out that beautiful clothes and crafts were being made all over the continent by coops that were Fair-Trade and Organic Cotton Certified and we decided we needed to work with them to help them grow bigger and bigger by generating more demand for their gorgeous products in the Western World. 
This idea came from a shared deep frustration every time we tried to buy clothes. The very cheap ones, were easy to know - they had to be coming from the horrifying reality of sweatshops. Now the affordable and the expensive ones were a huge dilemma as transparency in fashion Supply Chain is rare to find, almost impossible among big brands. And you gotta ask yourself why!
That feeling that no matter what we were wearing could have contributed to pain and suffering of other people and to the destruction of the environment was too overwhelming but at the same time we can't walk around without clothes... So we decided to be the change we wanted to see!

Karoline, the founder and now CEO, took this issues very dearly and worked really hard to make Fairly happen from that moment on. It took a bit longer than expected but it finally happened on August 2019 as it had to. The journey to where we are today was not made out of rainbows and it had its challenges to be overcome but there was also definitely a lot of joy on doing something bigger than just ourselves, far from greed, something with meaning. Working with extraordinary people around the world and on finally bringing that positive change to fashion we all dream about. Having grown up in Brazil and lived most of her adult life in Europe, the social differences and issues that people go through in Developed and Developing countries became a reality hard to ignore and it made easier on understanding people's different perspectives and on offering something that could please everyone.