Our Mission of Transparency

Fairly's Mission

We set up a goal: change the way people see fashion so we can help change lives around the world.
By making sure people are aware of the extreme conditions most of the clothes nowadays are made and all the impacts it has on people and the planet, we hope consumers will change their habits when presented alternative ways to be fashionable in sustainable way. 

As you can see on the short video above by Kristen Leo, sweatshops and fast fashion are destroying not only the environment but also people's lives and children's futures. It is a problem in a massive scale that we are mostly unaware of.  

Responsible fashion doesn't need to be exclusively expensive, we believe it should be for all of us and we are making this our absolute priority!

Our Supply Chain

At Fairly we work hard to find the best partners around the world to match unique people with unique clothes. We work exclusively with Fair-Trade Certified manufactures and natural raw materials, keeping an eye out for innovation as we want to be there to help spread the good news whenever someone is doing something positive for all of us. Something else we are very careful with is keeping low or zero emissions on production, transportation and packaging, using organic, recycled or up cycled materials and avoiding plastic is a top priority!
Our whole Supply Chain is assured responsible from A to Z. We worry so you don't have to!   


To reach our goals, we work with beautiful manufacturers and NGO bringing empowerment to the communities they work with. Their certifications assure that working conditions are fair and safe, people receive fair wages allowing them to pay for rent, for food and to send their children to school in addition to caring for the environment during production.

But what exactly is a fair price?
As one of Fairly's values is Transparency, we would like to break down a fast-fashion t-shirt price to you as an example, so you can be aware next time you purchase clothes.

The image above shows a pretty decent average of how sweat shops and the fast fashion industry operates. However, if you want to be fair and do things right, socially and environmentally, it will cost you more for obvious reasons.

A fairly made, high quality t-shirt will cost the retailer around 8 euros to be produced, depending on the amount purchased by order. After that you have to add costs with shipping and port fees of at least 3 euros per unit, depending on distance and from where it is coming from. There are also costs with packaging and running a business, these may vary depending on the amount of clothes you are selling but lets say around 5 euros per unit and last but not least there are taxes you need to pay as a business of an average of 20% over your final price. There you go, it already costs the retailer at least 21 euros per unit. But to make sure you sell you need money to invest in Marketing, you need to hire people as you grow and pay them fair salaries... 
If you want to make sure you won't go out of business you need to make a profit to assure treasury on your business so you can keep existing, re-order stock, re-invest, innovate, stand out.

It is impossible to have a fairly produced T-shirt for the prices being sold by big fast fashion brands - even if they buy huge amounts - 5 to 10 euros per item is just not sustainable as a final price to the consumer if you want to fight climate change, extreme conditions and abuses.

We need to keep in mind that for a business to exist and keep offering you what you like it needs to be profitable, otherwise it just can't be called a business. Most companies will add 4 to 6 times the costs to its final prices maximise profits, making fast fashion very profitable, and fair-trade nearly unaffordable to most of us when compared to cheap brands (we are going from paying just a few cents to the producer, who is living under extreme poverty, to an average of 8 euros per Fair-Trade T-shirts, allowing them to live a simple but dignifying life). 

At Fairly we chose to operate in a way that allows us to offer you Fair and Eco-Friendly products on a budget while keeping our environmental impact to a minimum. We buy from wholesales brands of excellent quality and most products go from the manufacturer to the customer, avoiding needless transportation cost and pollution, lowering our costs and therefore our prices to the final customer. When this option is not available we still make sure to order consciously and limit our stock per season. Our profit margin is much lower compared to other brands but we are sure that this strategy will pay out in the long term as more and more people will join and start wearing their values.